ARR Holdings had extensive plans to open 5 stores of Habibi Chicken in 5 years. To execute such plans, the brand had to be positioned with market differentiation and clear communication to all target segments.
Habibi Chicken
Our brand strategists and senior designers worked collaboratively to ensure the brand identity was created in connection with the positioning. 'Wallah it's good' and 'Habibi Chicken' was purposefully designed to create intrigue, interest, and memorability. The growing middle eastern culture in Australia is further amplified through its amalgamation of unique Australian heritage. By mixing both Arabic and English phrases, the brand aims to grow its awareness to become a healthy fast-food chain option. One that celebrates culture and makes you feel loved at the same time.
Client
Habibi Chicken
Team
Gosha Dolgun
Elizaveta Bolotnova
SLON Media (Partner)
Deliverables
A charcoal chicken brand celebrating a hidden culture
Year
2022
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Overview
ARR Holdings had extensive plans to open 5 stores of Habibi Chicken in 5 years. To execute such plans, the brand had to be positioned with market differentiation and clear communication to all target segments.
ARR Holdings had extensive plans to open 5 stores of Habibi Chicken in 5 years. To execute such plans, the brand had to be positioned with market differentiation and clear communication to all target segments.
Post Covid-19, the hospitality market in Australia was booming. Whilst most stores were closed the hunger for food that made you feel good not only remained but it was in high demand. A demand that still exists.
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Process
Our brand strategists and senior designers worked collaboratively to ensure the brand identity was created in connection with the positioning. 'Wallah it's good' and 'Habibi Chicken' was purposefully designed to create intrigue, interest, and memorability. The growing middle eastern culture in Australia is further amplified through its amalgamation of unique Australian heritage. By mixing both Arabic and English phrases, the brand aims to grow its awareness to become a healthy fast-food chain option. One that celebrates culture and makes you feel loved at the same time.
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Write Up
ARR Holdings had extensive plans to open 5 stores of Habibi Chicken in 5 years. To execute such plans, the brand had to be positioned with market differentiation and clear communication to all target segments.
Kamilla Ibraim
Community Manager at Lilith Games
Habibi Chicken

ARR Holdings had extensive plans to open 5 stores of Habibi Chicken in 5 years. To execute such plans, the brand had to be positioned with market differentiation and clear communication to all target segments.

Key Culture and Customer Insights

Post Covid-19, the hospitality market in Australia was booming. Whilst most stores were closed the hunger for food that made you feel good not only remained but it was in high demand. A demand that still exists.

Brand Value Proposition

Post Covid-19, the hospitality market in Australia was booming. Whilst most stores were closed the hunger for food that made you feel good not only remained but it was in high demand. A demand that still exists.

Considered Design

Our brand strategists and senior designers worked collaboratively to ensure the brand identity was created in connection with the positioning. 'Wallah it's good' and 'Habibi Chicken' was purposefully designed to create intrigue, interest, and memorability. The growing middle eastern culture in Australia is further amplified through its amalgamation of unique Australian heritage. By mixing both Arabic and English phrases, the brand aims to grow its awareness to become a healthy fast-food chain option. One that celebrates culture and makes you feel loved at the same time.