RSG

As the pandemic hit, the world instantly became reliant on technology to survive. But access to information comes at a price. What price? Our information. Lawyers uphold a large responsibility towards their clients to ensure confidentiality. RSG revised their business model to better secure client information through custom coded servers and electronic devices. And now, they needed to revise their brand to reflect this change.

RSG

Once understanding the cultural beliefs of their long-term clients, we noticed a trend. All clients came to RSG with a keen desire to grow their business on a global scale. To be able to make bold moves, being affiliated with legal specialists who understood the law whilst understanding their own vision was critical to the client's experience. A major driver to a positive experience meant their needs had to be served in a way that they were prioritised, but so were their goals.

Client

RSG

Deliverables

Evolving a corporate law firm into a boutique data protection leader

Year

2021

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Overview

As the pandemic hit, the world instantly became reliant on technology to survive. But access to information comes at a price. What price? Our information. Lawyers uphold a large responsibility towards their clients to ensure confidentiality. RSG revised their business model to better secure client information through custom coded servers and electronic devices. And now, they needed to revise their brand to reflect this change.

As the pandemic hit, the world instantly became reliant on technology to survive. But access to information comes at a price. What price? Our information. Lawyers uphold a large responsibility towards their clients to ensure confidentiality. RSG revised their business model to better secure client information through custom coded servers and electronic devices. And now, they needed to revise their brand to reflect this change.

‘The average total cost of a ransomware breach is $4.62 million, slightly higher than the average data breach of $4.24 million’ (IBM). The stats are alarming. But instead of leading with fear, we positioned RSG as a brand that prioritises privacy. One that leads with transparency and security. Reflecting loyalty and exclusivity. Reality is, not everyone cares about where their information goes. RSG wanted to attract those who care.

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Process

Once understanding the cultural beliefs of their long-term clients, we noticed a trend. All clients came to RSG with a keen desire to grow their business on a global scale. To be able to make bold moves, being affiliated with legal specialists who understood the law whilst understanding their own vision was critical to the client's experience. A major driver to a positive experience meant their needs had to be served in a way that they were prioritised, but so were their goals.

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Write Up

As the pandemic hit, the world instantly became reliant on technology to survive. But access to information comes at a price. What price? Our information. Lawyers uphold a large responsibility towards their clients to ensure confidentiality. RSG revised their business model to better secure client information through custom coded servers and electronic devices. And now, they needed to revise their brand to reflect this change.

Kamilla Ibraim

Community Manager at Lilith Games

RSG

As the pandemic hit, the world instantly became reliant on technology to survive. But access to information comes at a price. What price? Our information. Lawyers uphold a large responsibility towards their clients to ensure confidentiality. RSG revised their business model to better secure client information through custom coded servers and electronic devices. And now, they needed to revise their brand to reflect this change.

Key Culture and Customer Insights

‘The average total cost of a ransomware breach is $4.62 million, slightly higher than the average data breach of $4.24 million’ (IBM). The stats are alarming. But instead of leading with fear, we positioned RSG as a brand that prioritises privacy. One that leads with transparency and security. Reflecting loyalty and exclusivity. Reality is, not everyone cares about where their information goes. RSG wanted to attract those who care.

Brand Value Proposition

‘The average total cost of a ransomware breach is $4.62 million, slightly higher than the average data breach of $4.24 million’ (IBM). The stats are alarming. But instead of leading with fear, we positioned RSG as a brand that prioritises privacy. One that leads with transparency and security. Reflecting loyalty and exclusivity. Reality is, not everyone cares about where their information goes. RSG wanted to attract those who care.

Considered Design

'Prioritising Privacy' positions Rehman Sherrif Group as a legal firm committed to the needs of its clients first. A firm that provides clients with trusted and global networks to propel their clients further. All whilst maintaining privacy. Weeks after the launch they appeared on Forbes. Brand recognition grew immensely which saw a direct increase in their revenue within the next quarter. Though brand is not usually monitored to measure exact ROI, it returned something even more beneficial - a clear position in the market. They now are not competing or surviving. Rather, RSG are leading.