TrustXpay, formerly a consultancy, pivoting into a crypto payment platform with instant gateway switching, global virtual cards, and tiered memberships - all fully compliant. TrustXpay was moving from a B2B consultancy model to a consumer-facing fintech product.
They needed a brand identity that honoured its legacy but fit the crypto-finance market, tiered membership branding that conveyed exclusivity and simplicity and a scalable visual system for product launch, web, and campaigns.
We built the brand on the positioning of "Limitless Payments". Emphasising freedom, speed, and security.
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